bumdek.comJuicy Couture
Juicy Couture is a stylish contemporary line of casual apparel based in Pacoima, California. Juicy is well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them. The line is sold in upscale department stores and specialty stores, such as Macy's, Marshall Field's, Neiman Marcus, Nordstrom, Bloomingdales, Saks Fifth Avenue, Bergdorf Goodman, Parisian, and Von Maur. Juicy Couture's competitors, also famous for their bags, include Coach, Dooney & Bourke and Kate Spade.
Entertaining slogans often adorn Juicy apparel, such as "Wake up and smell the Couture" and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" (or "Love G&P") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.
History
The company was co-founded in 1994 by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., a line of maternity jeans named for Nash's son. The Juicy Couture name comes from the phenomenon of juicy girls, or hostess bar workers, common in Asia.
The brand was originally popular on the West Coast of the United States, when their fashion lines focused on comfortable women's sweat suits and sportswear. Juicy Couture added collections for men and children in 2002,(bumdek.com) and bathing suits and accessories for women, including shoes, handbags and jewelry (including very popular charm bracelets) were added to Juicy's line in 2004. Now Juicy Couture sells sunglasses, umbrellas, belts, perfume, socks, scarves, keychains, perfume, dresses, wallets, cosmetic cases and diaper bags. They also sell dog accessories such as dog carriers, dog beds, leashes and collars, and a variety of dog clothing.
Nash became Gela Nash-Taylor in March, 1999 when she married bassist John Taylor of the band Duran Duran. Taylor and Duran Duran singer Simon Le Bon performed at a party launching the line's East Coast debut in New York City in November, 1999.
In 2003 Travis Jeans Inc, which owned all of Juicy assets, was purchased by Liz Claiborne Inc. for $53 million, plus a percentage of future earnings. Skaist-Levy and Nash-Taylor remained co-presidents of the company, and the creative minds behind Juicy Couture.
The first freestanding Juicy Couture boutique was opened in Las Vegas in October 2004, and in 2005, two more opened in Atlanta and Dallas at NorthPark Center. In 2006, they opened 16 more boutiques around the globe.
In 2005, Juicy licensed their name to T-Mobile for a designer version of their Sidekick II smartphone, and to Movado for a line of Juicy watches. In 2006, further licenses were granted to Tawil Associates, a clothing manufacturer, who began producing a line of Juicy clothing for infants.
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